Firstly, if you're wondering what a conversion actually means, it could be an enquiry, a download, an appointment or a direct online sale. You can set up any number of conversion goals on your website.
We achieve substantial gains in conversion rates through a rigorous cycle of research and testing.
If you have a website, you have a conversion problem. The job of split-testing and constantly improving your conversion rate should never end, because converting your website visitors into leads and sales is the single most important part of your digital marketing strategy.
Here are some staggering statistics:
On average, businesses with over 40 landing pages generated 12 times more leads than those with 1-5 landing pages.* HubSpot 2011
So, clearly you should always be creating and testing your landing pages. Twelve times more conversions would be great, but even just doubling your conversion rate would enable you to half your advertising spend. Knowing this, you would imagine that the smart businesses are starting to move more of their ad budget this way, but:
Typically companies still spend $92 to bring customers to their site, but only $1 to convert them.* eConsultancy 2013
Conversion Rate Optimisation (CRO) is absolutely critical to your digital marketing efforts. Do you invest in it sufficiently? Contact us now if you either don't have time to do sufficient optimisation in-house or you need advanced suggestions and techniques.
For large businesses, in competitive industries we have increased conversion rates by up to 400%.
For small and medium sized businesses, the results can be a lot more volatile and we have achieved increases up to 1600%.
Firstly, A/B testing implies that you are only testing 2 pages, when in reality you should have the option to test any small element at any point in time, which is achievable with multivariate testing.
But the problem with any form of split testing is that you can only figure out what works best on the average visitor. So your results will only ever be average. Different demographics usually have very different needs, emotional triggers and reasons for purchasing your product. One demographic may have a lot more expendable income, but your page isolates them in favour of getting a higher quantity of leads.
When can you tie your testing methods to different demographics, traffic sources or keyword groups you will really start to gain valuable insight. Then there's another whole area of conversion tests to run based on personalisation.
You might be doing a good job of testing in-house, but have you thought of everything? We'd like to empower your business with new marketing opportunities.
Generating a consistent stream of leads from your website can be truly invaluable and business-changing. Improving your conversion rate might make the difference between running at a positive or a negative ROI on your digital advertising.
We always aim to develop a positive ROI for our clients, because it empowers business owners. When you achieve a significantly positive ROI through your website you can simply increase your traffic when you need business, for example during seasonal lows or because you hired another salesperson.
Let's work out what you need and design a cost effective solution that delivers impressive results.Receive a Customised Strategy