What does “Above the Fold” mean?

Posted on 4 Nov by Mark Davie.

What does “Above the Fold” mean?

It’s quite common to hear someone mention “above the fold” when it comes to websites and search results, so what exactly does that mean?

Above the fold in terms of web development means, content or elements that are visible to the user without the need to scroll. Similarly, when we talk in terms of search marketing, if we are looking to get your search result above the fold, we want it to be visible to users within a SERP without them needing to scroll.

Examples of the usage of this term include:

“If we can get your organic listing above the fold you will get a higher click-through-rate.”

“I think that you should have your call-to-action button above the fold in order to get a better conversion rate.”