The difference between onshore and offshore SEO

Posted on 21 Aug by Mark Davie.

So you’ve been quoted $10 an hour to get all of your SEO work completed in India, the Philippines or the Ukraine. How could you go wrong?

Many of our SEO clients have come to us after using offshore SEO services. Often disenchanted by their previous experiences, these clients have seen a severe lack of results using overseas services. So where do offshore providers go wrong? And what do local agencies do so much better?

It’s simple. These foreign operators are simply not up-to-date with current techniques and Google Algorithm changes. The methods that they use are usually about 12 months to 4 years behind the times. In SEO terms, this is like selling a black and white television when there are affordable Ultra HD TVs on the market. SEO techniques change very quickly and if you are behind the times you are probably doing something that has become undesirable to Google.

Cheap Backlinks

Cheap backlinks should be avoided. Over the past few years, Google’s search algorithm has become very good at identifying the difference between backlinks from poor quality websites and high quality websites. As the algorithm currently stands, it’s certainly a case of quality over quantity. A website with as few as 20 high quality back links will dominate a website with over 1,000 blog comment links on foreign websites. These are often the kind of links you can expect to receive from a cheap outsourced solution – we have even seen links in Russian dating sites created by offshore SEO companies.

We aim to create quality backlinks on primarily Australian websites in areas that Google would expect to see your business. For example, TrueLocal, Hot Frog, other online directories, forums and many other places across the internet. It’s not only an SEO benefit, but you may get some real traffic from these links as well.

If you want to see where your backlinks are being created, try a tool like SEO Spyglass and search your domain to see where you’re receiving incoming links.

SEO Spyglass – Check who links to you on the web

Onsite Optimisation

SEO on your website only makes up about 25% of your search engine performance – however, a website with poor onsite SEO is like a race car without wheels. It is essential to get that right before going to far with offsite optimisation.

A common theme that you might be noticing in this post is that Google is getting smarter. And it’s no different when it comes to analysing your website. In the past, jamming your website full of lists of keywords and a high keyword density was essential for showing Google what your page is about. Now however, it is intelligent enough to pick up the purpose and subject of a page with only a small amount of highly relevant content. In fact, having too much duplication of your keyword(s) on a page will result in a penalty.

This is another thing that overseas SEO providers can’t seem to comprehend. They load up a page with spammy keyword data which usually results in a drop in your search engine performance.

Constant Algorithm Updates

With Google updating its algorithm hundreds of times a year, you need to work with an agency that’s one step ahead of the game. What is considered to be borderline poor practice today is going to be penalized tomorrow. Go with an agency who only uses white hat techniques. That’s the only way to be sure that your investment in SEO won’t be wasted due to future search algorithm updates.

Talk to us today about quality search engine optimisation. We can also offer damage control to help fix poorly managed SEO campaigns.