Topic: AdWords

Top 10 most expensive keywords in Brisbane

Posted on 16 Jul by Mark Davie.

When a you make a search in Google, the paid ads are all put into order based on a number of ever-changing parameters. The things that dictate an ad’s position are: Relevancy to the search Click-through-rate Maximum bid per click Quality of content on the website And the level of competition Some specific keywords are… Read more >>

What you didn’t know about YouTube advertising

Posted on 15 May by Mark Davie.

This week, Google Partners across Australia were briefed on the latest features and statistics relating to advertising on YouTube. From the 45 minute Google Hangout we’ve put together some key facts and information about the world’s second largest search engine. First of all, we have some basic facts about YouTube viewership within Australia. It might surprise… Read more >>

Why use a Google Partner Agency for AdWords?

Posted on 26 Apr by Mark Davie.

We are often asked the question – Should I invest in professional AdWords Management or do it myself or have it managed internally? We have a few tips to identify whether or not employing a Google AdWords agency is worth it for your business. What is you monthly budget? The first thing to note is your… Read more >>