Category: Glossary

With a vast and unique set of terms and expressions, it can be hard for many to understand exactly what SEO is and how it works. For this reason, we’ve decided to put together a comprehensive glossary of terms to help people push through the steep learning curve of understanding SEO. This list is always growing, if you have a term that you’d like clarification on contact us and we’ll answer your question and add it to our list.

What is Remarketing/Retargeting?

Posted on 5 Nov by Mark Davie.

What is Remarketing/Retargeting? What exactly is remarketing and where would I see retargeting ads show up? Retargeting, a.k.a. remarketing, is a form of digital marketing that allows your ads to be shown to users who have already been on your website. Retargeting helps with maximising your impact to users to your website. If you have… Read more >>

What is a Landing Page?

Posted on by Mark Davie.

What is a landing page? How is it used? And, what benefit does it have to my business? In technical terms, a landing page is any page where a user enters a website. Within the marketing realm, a landing page is a standalone web page that is built using strong theory in order to maximize… Read more >>

What does “Above the Fold” mean?

Posted on 4 Nov by Mark Davie.

What does “Above the Fold” mean? It’s quite common to hear someone mention “above the fold” when it comes to websites and search results, so what exactly does that mean? Above the fold in terms of web development means, content or elements that are visible to the user without the need to scroll. Similarly, when… Read more >>

What is Link Building?

Posted on 3 Nov by Mark Davie.

What is Link Building? It is not uncommon for people to ask us, what is Link Building? So we decided to put together a brief overview. Link building is the process of creating high quality external links to your website for search engines to evaluate. A good quantity of high quality links will build trust… Read more >>