Category: Google AdWords

News and information relating to Google AdWords.

What does “Above the Fold” mean?

Posted on 4 Nov by Mark Davie.

What does “Above the Fold” mean? It’s quite common to hear someone mention “above the fold” when it comes to websites and search results, so what exactly does that mean? Above the fold in terms of web development means, content or elements that are visible to the user without the need to scroll. Similarly, when… Read more >>

The 3 Digital Marketing Channels that Work for Every Business

Posted on 9 Sep by Mark Davie.

With the hordes of digital marketing channels available, it’s hard for a business owner to keep up with the latest trends online. Unless you’re actively engaged in multiple channels and constantly keeping up to date with the latest tools online, it’s almost impossible to keep up and properly manage your business. In addition, there are… Read more >>

Top 10 most expensive keywords in Brisbane

Posted on 16 Jul by Mark Davie.

When a you make a search in Google, the paid ads are all put into order based on a number of ever-changing parameters. The things that dictate an ad’s position are: Relevancy to the search Click-through-rate Maximum bid per click Quality of content on the website And the level of competition Some specific keywords are… Read more >>

What you didn’t know about YouTube advertising

Posted on 15 May by Mark Davie.

This week, Google Partners across Australia were briefed on the latest features and statistics relating to advertising on YouTube. From the 45 minute Google Hangout we’ve put together some key facts and information about the world’s second largest search engine. First of all, we have some basic facts about YouTube viewership within Australia. It might surprise… Read more >>

Why use a Google Partner Agency for AdWords?

Posted on 26 Apr by Mark Davie.

We are often asked the question – Should I invest in professional AdWords Management or do it myself or have it managed internally? We have a few tips to identify whether or not employing a Google AdWords agency is worth it for your business. What is you monthly budget? The first thing to note is your… Read more >>