Accelerated Mobile Pages is a new open standard for publishers that intends to create streamlined pages which will load quickly on mobile devices. The idea is that users on mobile devices do not wish to use as much data to stay under metered usage levels, as well as loading pages almost instantly, even on poor… Read more >>
What is a landing page? How is it used? And, what benefit does it have to my business? In technical terms, a landing page is any page where a user enters a website. Within the marketing realm, a landing page is a standalone web page that is built using strong theory in order to maximize… Read more >>
What does “Above the Fold” mean? It’s quite common to hear someone mention “above the fold” when it comes to websites and search results, so what exactly does that mean? Above the fold in terms of web development means, content or elements that are visible to the user without the need to scroll. Similarly, when… Read more >>
Whilst picking colours might seem like the kind of job a child could do, there’s actually much more than meets the eye. With 80% of business owners believing that design is important to business success, it’s worth putting in the effort to create a visually effective brand. So what’s in a colour? Colours have a… Read more >>
With Google’s roll-out of what’s been dubbed a “Mobilegeddon” Update well underway, what impact can we expect for SMEs?