Author Archives: Chris Schimkat

10 Questions to Ask Your SEO Supplier

Posted on 13 Jul by Chris Schimkat.

Either you’ve gotten online and found yourself an SEO provider, or you’ve been mysteriously approached by an SEO agency cold-caller, how do you know if you’re going with the right agency? SEO is a high competition space – and with dozens of providers fighting for potential customers, they’ll say just about anything to get you… Read more >>

Accelerated Mobile Pages (AMPs) and SEO

Posted on 24 Feb by Chris Schimkat.

Accelerated Mobile Pages is a new open standard for publishers that intends to create streamlined pages which will load quickly on mobile devices. The idea is that users on mobile devices do not wish to use as much data to stay under metered usage levels, as well as loading pages almost instantly, even on poor… Read more >>

Penguin 4 Update: Starts with a Bang Before Quick Recall

Posted on 12 Jan by Chris Schimkat.

Over the Christmas break we have been working away at our clients’ SEO campaigns and have noticed some very slow movements in rankings. This is due to a lack of volatility in Google’s search algorithm during this time. The below chart is based on data taken from a wide range of samples in a wide range of… Read more >>

What is Whois?

Posted on 5 Nov by Chris Schimkat.

What is Whois Quite often it’s a web master’s best friend, so what is a Whois Lookup? A Whois Lookup (sometimes Who Is Lookup), is an online utility that allows you to view information about domain names. This information can include technical information like a domain’s name servers or status, as well as the details… Read more >>

What is Remarketing/Retargeting?

Posted on by Chris Schimkat.

What is Remarketing/Retargeting? What exactly is remarketing and where would I see retargeting ads show up? Retargeting, a.k.a. remarketing, is a form of digital marketing that allows your ads to be shown to users who have already been on your website. Retargeting helps with maximising your impact to users to your website. If you have… Read more >>

Who is Larry Page?

Posted on by Chris Schimkat.

Who is Larry Page? Larry Page is one of the pioneers of something that you use almost every single day, Google. Larry page, alongside Sergey Brin, is a co-founder of Google Inc. He is the inventor of Google’s best-know search ranking algorithm “PageRank”. After converting link data from an early web crawler, Brin and Page… Read more >>

What is a Landing Page?

Posted on by Chris Schimkat.

What is a landing page? How is it used? And, what benefit does it have to my business? In technical terms, a landing page is any page where a user enters a website. Within the marketing realm, a landing page is a standalone web page that is built using strong theory in order to maximize… Read more >>

What does “Above the Fold” mean?

Posted on 4 Nov by Chris Schimkat.

What does “Above the Fold” mean? It’s quite common to hear someone mention “above the fold” when it comes to websites and search results, so what exactly does that mean? Above the fold in terms of web development means, content or elements that are visible to the user without the need to scroll. Similarly, when… Read more >>

What is Link Building?

Posted on 3 Nov by Chris Schimkat.

What is Link Building? It is not uncommon for people to ask us, what is Link Building? So we decided to put together a brief overview. Link building is the process of creating high quality external links to your website for search engines to evaluate. A good quantity of high quality links will build trust… Read more >>

Interview with Brodie Greig from worktrainweb

Posted on 1 Oct by Chris Schimkat.

Code Digital’s Mark Davie interviews Brodie Greig from worktrainweb about his experience within eLearning and web development. worktrainweb have provided a range of synergies on a number of projects in conjunction with Code Digital. Particularly when it comes to providing eLearning and Learning Management System (LMS) solutions for larger organisations. Partnering with a specialist for certain… Read more >>