Declining Facebook Organic Reach

Posted on 21 Dec by Candice Antone.

For over ten years Facebook has been a jack of all trades, it does just about everything; It’s where we turn to celebrate milestones, organize events, read up on media, connect with people, share our lives with friends, watch live videos and so much more. Most importantly for businesses, it’s been a powerful marketing tool that has… Read more >>

Latest Facebook Algorithm Changes Explained

Posted on 26 Jul by Candice Antone.

Have you been penalised by the latest Facebook Algorithm? If your one of the many users who have spent weeks posting content on your Facebook business page with very little reach and an even smaller amount of likes, comments or shares, then this update has affected you. Facebook’s new update affects everyone from individuals to businesses, even pages with… Read more >>

10 Questions to Ask Your SEO Supplier

Posted on 13 Jul by Mark Davie.

Either you’ve gotten online and found yourself an SEO provider, or you’ve been mysteriously approached by an SEO agency cold-caller, how do you know if you’re going with the right agency? SEO is a high competition space – and with dozens of providers fighting for potential customers, they’ll say just about anything to get you… Read more >>

Accelerated Mobile Pages (AMPs) and SEO

Posted on 24 Feb by Mark Davie.

Accelerated Mobile Pages is a new open standard for publishers that intends to create streamlined pages which will load quickly on mobile devices. The idea is that users on mobile devices do not wish to use as much data to stay under metered usage levels, as well as loading pages almost instantly, even on poor… Read more >>

10 Things You MUST Do Before Selling Online

Posted on 15 Feb by Mark Davie.

Most of the businesses we work with sell their products both in physical stores and online. And while investing in an online store is a lot cheaper than bricks and mortar, it is still an investment and you need to make sure you have a plan in place to ensure that you get your money back… Read more >>

Penguin 4 Update: Starts with a Bang Before Quick Recall

Posted on 12 Jan by Mark Davie.

Over the Christmas break we have been working away at our clients’ SEO campaigns and have noticed some very slow movements in rankings. This is due to a lack of volatility in Google’s search algorithm during this time. The below chart is based on data taken from a wide range of samples in a wide range of… Read more >>

First: Google Releases Their Search Quality Guidelines

Posted on 20 Nov by Mark Davie.

For the first time, Google have released their search quality rating guidelines to the public. Although we have seen similar versions of this document leaked before (last in 2012), this is the first time ever that Google has made all 160 pages of this manual freely-available to the public. For those of us who are… Read more >>

What is Remarketing/Retargeting?

Posted on 5 Nov by Mark Davie.

What is Remarketing/Retargeting? What exactly is remarketing and where would I see retargeting ads show up? Retargeting, a.k.a. remarketing, is a form of digital marketing that allows your ads to be shown to users who have already been on your website. Retargeting helps with maximising your impact to users to your website. If you have… Read more >>

What is a Landing Page?

Posted on by Mark Davie.

What is a landing page? How is it used? And, what benefit does it have to my business? In technical terms, a landing page is any page where a user enters a website. Within the marketing realm, a landing page is a standalone web page that is built using strong theory in order to maximize… Read more >>

What does “Above the Fold” mean?

Posted on 4 Nov by Mark Davie.

What does “Above the Fold” mean? It’s quite common to hear someone mention “above the fold” when it comes to websites and search results, so what exactly does that mean? Above the fold in terms of web development means, content or elements that are visible to the user without the need to scroll. Similarly, when… Read more >>